In the afternoon of March 28, O'Connell held with the China Music Copyright Society of the use of music copyright licensing agreement signing ceremony, to become China's footwear industry, the first enterprise to obtain the relevant license to the China Music Copyright Society. Under the agreement, O'Connell will be made to the China Music Copyright Association, all music copyright the right to use of copyrighted background music, and consistent use of Ockham's brand stores. O'Connell is a China's footwear industry, the only two State Administration for Industry and Commerce identified the well-known trademarks in China enterprises. According to O'Connell, senior director of legal affairs center Luo Xianzhong, in recent years, O'Connell attaches great importance to the brand image and intellectual property management, and set up a special department responsible for intellectual property management.
In addition to strengthening the legal protection of the product patent and trademarks, and brand image of its own intellectual property rights, O'Connell also actively sought the business sector in the process of using the intellectual property of others, strictly abide by relevant laws and regulations, respect the intellectual property of others. "Standardized use of musical works the right to use in the next trend. O'Connell as shoes and apparel industry benchmark for enterprise, this time with our strategic cooperation has been fully illustrated the company's focus on intellectual property management, respect for the rights of copyright holders of musical works.
Down cooperation, we will develop the music player software, to provide tens of thousands of song after another library to legally licensed O'Connell to use. "said Yang Kai Deputy Director-General of the China Music Copyright Society of the scene that day. China Music Association, founded in 1992, is co-sponsored by the National Copyright Administration and the Chinese Musicians' Association established the Chinese mainland's only music copyright collective management organization, is designed to maintain the legitimate rights and interests of the composer, lyricist and music copyright holders non-profit institutions, manages more than 90 percent of the world's music, including Hong Kong and Taiwan and foreign music.
It's written by GoodLandShoes date 3.31.2012
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